CBD and Social Media: Why are Instagram and TikTok blocking content?

CBD has gained tremendous popularity in recent years thanks to its benefits for relaxation, well-being, and pain relief. However, many brands and specialty stores, like Natura Green , have encountered an unexpected obstacle: social media censorship.

If you've ever tried to promote CBD products on Instagram, Facebook, or TikTok , you've probably encountered deleted posts, rejected ads, or even blocked accounts. But why does this happen, and how can you prevent it?

CBD and social media restrictions

Despite CBD being 100% legal in Spain and many other countries , social media platforms still treat it as a prohibited substance . This is because the policies of platforms like Meta (Facebook and Instagram) and TikTok don't clearly differentiate between CBD and cannabis containing THC , resulting in much content being automatically censored.

Some of the most common issues CBD brands face on social media include:

Paid Ad Ban : Facebook and Instagram do not allow paid promotion of CBD products, even if they are legal.

Post Removal : Algorithms detect keywords like “CBD” or “cannabis” and remove posts without warning.

Shadowban : Some accounts experience a drastic drop in their post reach without explanation, hindering brand visibility.

Account Closures : In the worst cases, CBD shop accounts have been deleted beyond recovery.

Why is CBD censored on social media?

The main reasons behind this censorship are:

International regulations : Platforms operate in multiple countries, some with strict cannabis laws, and prefer to block content rather than risk legal issues.

Lack of differentiation between CBD and THC : Many social media platforms have not updated their policies to adapt to the legalization of CBD in different countries.

Controlled advertising : Companies like Meta want to avoid any potential issues with advertising regulations, which leads them to ban CBD-related content outright.

How to avoid censorship and continue growing on social media?

While censorship is an issue, there are strategies to continue promoting your CBD business without getting blocked:

Avoid forbidden words : Instead of “CBD,” use terms like “natural wellness products” or “hemp extracts.”

Focus on organic marketing : Publish informative content, customer experiences, and educational videos without direct reference to product sales.

Use influencers and content creators : They can talk about CBD without the same restrictions as brands.

Redirect traffic to your website : Instead of promoting products directly, create posts that invite users to visit your website for more information.

Try alternative networks : Platforms like Telegram or specialized forums can be a great alternative to connect with clients without restrictions.

Conclusion

CBD censorship on social media remains a significant obstacle for many brands, but with the right strategies, it's possible to continue growing and reach more customers without violating these platforms' rules.

At Natura Green , we continue to focus on information and transparency so that our customers can enjoy high-quality products without barriers. If you'd like to learn more about the world of CBD, Visit our website and follow our social media so you don't miss a thing (yes, we're still here despite the censorship 😉).